We get asked a lot about the name lowercase imaging. What’s the meaning? Really there are two answers to that question. The name itself came out of a song by one of our favorite bands. The song is about a guy and his struggle between taking the safety and security of a life in the nine to five corporate world, or daring to be one of the “lowercase” people. The dreamers, the creators. The ones who would forego a title and a company car, importance and maybe even wealth, for a chance at their dream. This was very much the position we found ourselves in several years ago when we ultimately decided that the chance to do something we love, and to do it together, was chance worth taking.
But for us the name carries a larger meaning as well. We want to be “lowercase” in our relationship with you, our clients. To recognize that we are not what is important. You are. Your wedding does not exist to give us an opportunity to express our artistic vision. We are here to serve you, to tell your story. We will photograph hundreds if not thousands of weddings in our lifetime. Hopefully, you will have only one.
It’s all about YOU!